PLUKT Tea from Latvia at Linen Store

PLŪKT is a high-quality specialty tea brand from northern Latvia.

Their focus on quality, sustainability and authenticity indicates a commitment to offering premium organic teas. The name "PLŪKT" comes from the Latvian word for "picked" and refers to the hand-picked harvesting process in Nordic meadows and forests.

The use of herbs and ingredients from the natural landscapes of Northern Europe makes them a pioneer in promoting Nordic tea culture worldwide. The expansion into 19 countries demonstrates their success in exporting these organic teas and establishing a brand that goes beyond their local roots.

In addition, the brand also integrates a playful touch. The onomatopoeic nature of the word "PLŪKT" mimics the sound made when a tea bag is dipped in hot water, adding a beautiful touch to the entire brand experience.

At its core, PLŪKT is not just a tea brand; it represents a fusion of Latvian heritage, Nordic landscapes, high-quality organic teas and a touch of playfulness in its presentation.

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Māra's journey is truly inspiring, characterized by a deep-rooted connection to nature and passion for sustainable practices. Her upbringing instilled in her the value of nature as a cornerstone of life and influenced her attitude towards environmental and sustainability care.

Despite her young age, Māra's determination and ambition led her to pursue a diverse education in different countries, gaining insights and knowledge from Latvia, Austria, Sweden, China and Finland. This international experience likely gave her a broad view of business and the global market.

Founding PLŪKT at the age of 21 shows Māra's entrepreneurial spirit and commitment to creating something meaningful that aligns with her values. Their dedication to sustainability and natural values is reflected in the ethics of PLŪKT Nordic Tees.

Her achievements, such as being recognized as Young Entrepreneur of the Year, underscore her success in building and expanding the brand. Māra's role in business development and export management highlights her leadership skills and strategic vision in developing PLŪKT into a brand available in 19 countries.

Additionally, her willingness to share PLŪKT's story and her entrepreneurial journey on international stages demonstrates her passion for inspiring others and advocating for sustainable entrepreneurship.

Māra's story illustrates how personal values, a commitment to sustainability and entrepreneurial drive can come together to create a successful and impactful business venture like PLŪKT.

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Līga has a very deep, science-based knowledge of herbs and up to 20 years of experience in this field. She has dedicated her life to tea production, environmental science, conservation and sustainability projects. Līga develops the technological and scientific basis to implement innovative and efficient manufacturing processes for PLŪKT teas. Unique tea blends and recipes are created to offer variations and Nordic tea rituals around the world.

Through their extensive experience in the Asian market, they discovered an opportunity in the premium specialty tea segment. Although the tea market is often characterized as traditional, concentrated and sophisticated, a unique business model has been developed to offer high quality specialty teas from Northern Europe. That was the beginning of PLŪKT.